When was the last time you looked in a mirror, and truly felt original in your clothing? Having moved from Dubai in 2012. I have sifted through phases over phases of outfit choices and they did not resonate with me. In trying to fit-in with the beautiful Muslimahs of the Western world, a part of me always yearned for the exquisite and effortless feeling of wearing an abaya.

Clothing is like an outward projection of a person’s innermost existence. And so to struggle with clothing, is to struggle with individuality in itself. It took me years to develop the confidence to be true to myself. My brand, as with my personal journey, embodies just that: the hope that breaks through struggle.

Each item in my collection is the finest concoction of love and creativity, designed and curated by myself. Whether you’re after minimalistic elegance, simply thriving in your girlhood, or flaunting some regal grace – we have something for everyone.